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"Where Olmsted County News Comes First"
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Sunday, May 19th, 2013
Volume ∞ Issue ∞
 

The results are in, now the work begins


By Nate Langworthy

Mon, Jul 30th, 2012
Posted in Rochester Government

After gathering extensive input through community forums, questionnaires, and online surveys, Rochester’s community asset inventory, About You, offers insights into the feelings and preferences of neighbors who live and work in Rochester, comprising a snapshot of how it feels to spend life here.

“We are excited to roll out the tools for the community to learn more about themselves and leverage the assets here and also look at new opportunities that they could be a part of,” said Heidi Mestad, director of communication and community engagement at the Rochester Downtown Alliance.

More than 3,000 people volunteered their opinions, far greater than the minimum that organizers had hoped for. Twenty meetings were held with cultural groups that About You wanted to make sure were counted to ensure a more representative survey.

“We had the usual list of names and organizations,” said diversity committee chair Adam Ferrari. “We sought out people who are active in their communities. When we found just one person active in a group, everything clicked and it was no problem putting the forums together.”

The data collected is available at www.aboutu.org and at the Rochester Public Library.

On the About You site, visitors can watch videos about the project, read a synopsis and get raw data on the inventory’s findings in areas of interest, and parse through the data to find responses contributed by various demographics. If you’re feeling particularly ambitious, you can even download the entire 200-page report.

Four general themes emerged from the data as organizers reconstructed the input:

•People in Rochester are busy, yet find time to reinvest in community.

•Area residents enjoy using Rochester’s outdoor amenities, but feel that indoor gathering places are lacking.

•Rochester is viewed as being a diverse community, but residents are unsure whether that diversity is fully embraced.

•Rochester residents have many talents to offer, yet struggle to feel a sense of belonging.

Adam Ferrari, chair of the project’s diversity committee commented that one of the most eye-opening insights from the project came to him in a community forum.

“Someone said ‘I don’t think Rochester embraces its diversity, it merely tolerates it.’ That stuck with me. There’s a lot of data to support that statement,” he said.

While About You was a large undertaking, organizers insist that it is just a starting point for community organizations to work from.

“It’s going to take people and organizations to stand up and be champions for change,” said Ferrari. “We need leaders to emerge and do that.”

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